Internet marketing statistics to empower you in 2011

5 Fascinating statistics compiled through year-end of 2010:

1. The top  spot on the Google results page drove 34.35% of all traffic, almost as much as the numbers 2 through 5 slots combined,  & more than the numbers 5 through 20  put together.
2. Google accounts for 66.2% of organic searches in North America, whereas Yahoo! and Bing now account for a 28.2% of organic searches.
3. 57% of of consumers start their research on a product or service with a search query.
4. 70% of consumers said a positive referral from a “friend” on Facebook would positively influence their purchase decision.
5. 89% of searchers will modify their search and try again if at first they don’t succeed, 79% will try a different search engine.  Thus, 9 out of 10 trust that the information they seek is available to them via internet.