There are a lot of people out there that are offering marketing counsel. So, why do so many design businesses turn to me? I am not just an avid digital marketer, but I am exclusively focused on the design field.
Why does this matter?
Marketing is a series of experiments. By carefully isolating variables and testing the hypothesis, we find what works. Since I’ve been doing this for years in your industry, you’ll start with an evidence-based approach- not speculation.
Designing marketing campaigns and websites require constant strategizing, adjustment and optimization. I’ve been doing that in your industry, for your type of clients, for years. You’ll inherit all of this knowledge by working with me.
Let’s explore these further as they are immensely important when it comes to getting a solid consultation or effective marketing services.
Marketing campaigns often begin based upon the positive effects of other such campaigns. There is a lot of “monkey see, monkey do” in the marketing field, as we all want to find the most efficient route.
Yet, not all fields are alike. For example, by running dozens of Facebook ads every day for the design industry, I have a unique vantage point. I get to test my assumptions, and see what actually works. We have built a proprietary 10-stage process for identifying and targeting our clients’ target clients. This arose from the unique dynamics and challenges of marketing in the design industry. No other agency that we know of has put so many years into these specific challenges.
Optimal design is a result of education, skill, dedication, commitment, questioning, vision, experimentation, and a healthy thirst for improvement. Design isn’t just about looking pretty- it is about beautiful functionality.
As a consultant, I bring all of this knowledge to the table. For example, my development team has designed so many carefully, crafted websites for the design industry, especially for interior designers, that we have brought our standards to an exceedingly high level. Layout, design, colors, user-experience, functionality, Google approved code, and marketing/SEO intelligence have all been mastered to meet the needs of designers. For example, you can find better functioning gallery/portfolios than ours.
The more I develop my craft the more I want to share it with others. I find it to be deeply rewarding to help support and educate others.
Marketing agencies consult me on how to optimize the marketing presence of their design industry clients. Marketing managers of design firms and industry partners consult me on how they can improve their performance and meet their objectives. Personal assistants consult me on how they can better help their interior design employer/client with marketing services. And, designers consult me to get vision on how they can move their businesses forward and get the clients they desire without wasting their time on less fruitful activities.
I assess marketing presences, design marketing campaigns, audit websites, coach, train, guide, encourage, brainstorm, and inspire.
Most of my clients have the same three goals in mind- to get a great Return on Investment (ROI), to increase revenues, and to get more of the type of clients/customers that make their lives and businesses more fulfilling.
I offer consultations for marketing professionals and DIYers. Wherever you are at in your marketing journey, I adapt my language to meet your needs, to educate and guide you to meet your objectives.