Interior Design Blogging

    I am constantly reading and reviewing interior design blogs for clients and potential clients.  Many ask me: What are the essentials of blogging? What topics should I write about? How often should I post? How should I integrate keywords into a blog? What tags should be included?     Blogging Advice for Interior Designers   AUDIENCE & TOPICS The most important part of interior design blogging is to be clear on your audience.  For example, when I first started blogging on this site I was primarily writing for the search engines.  My goal was to create...

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We are now at ClientExpander.com

For those of you who have arrived on this website looking for our Interior Designer Internet Marketing services you will find us at ClientExpander.com.  ClientExpander.com is dedicated to meeting the Internet Marketing and Search Engine Optimization needs of interior designers. With the creation of ClientExpander.com we have also committed to providing Internet marketing services to architects and landscape architects.   Kenneth Lewis & Associates is currently serving non-design industry clients.  For more information about what Kenneth Lewis & Associates can provide your...

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Understanding the Two Types of Marketing

These days us marketing folks classify our efforts into what we call “disruption marketing” and “permission marketing.” I think these ideas are helpful in developing one’s marketing strategies, as the way your message lands on your potential clients is very different in both circumstances, and one is clearly more effective than the other. “Interruption marketing” refers to reaching out with the aim to interrupt the thoughts and behavior patterns of your targeted audience, to bring their awareness and actions towards purchasing your product or service....

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Authentic Marketing and Networking

My father shared with me that he once took a course on negotiation, and that the core lesson he learned was that the longer he engages the person he is dealing with, the more likely they are to meet his price.  The point is that it is easy to say no or dismiss an offer that you are not invested in.  The moment you start getting invested is the moment your internal gauge shifts. This could be used if you are buying a car, for example.  If you go to the dealer multiple times and engage with the same salesperson, he/she is much more willing to agree to your low-margin offer than if you walk...

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Using Houzz for Interior Design SEO & Marketing

  “Houzz, in particular, presents an excellent model for how a high degree of user engagement can result in premium local search results.” - Search Engine Watch, June, 2012   Houzz has become an integral part of any Interior Designer’s marketing campaign largely because of its dominance in the search engine results.  In a search for an “Interior Designer in Philadelphia” Houzz came up first in the organic results, just in front of my client Donna Hoffman.   This is a mixed blessing for Interior Designers.  On the one hand, if you are already at...

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Interior Design, SEO, & Plagiarism

What is the difference between these two lines: “Internet Marketing is the great marriage of technology, modernity, psychology, business, marketing, pop culture, customer service, and human intelligence.” “The internet today is a combination of technology, modernity, psychology, business, marketing, pop culture, customer service and design.” The answer: I wrote the first one, & the second one I found on a website that sells SEO to interior designers. And, the second one doesn’t capitalize the I in Internet, which reveals a lack of professionalism as Internet...

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